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Top Ten Fashion Trends From the 1940's

Rationing: World War II impacted virtually every aspect of American life and fashion was no exception. In 1942, the United States imposed a rationing system similar to the one Great Britain had implemented the previous year, limiting, among other things, the amount of fabric that could be used in a single garment. Materials including wool, silk, leather and a fledgling DuPont Corp. invention called nylon were diverted for use in uniforms, parachutes, shoelaces and even bomber noses. Jackets could be no more than 25 inches in length, pants no more than 19 inches in circumference at the hem, belts no more than two inches wide and heels no more than an inch in height. Hemlines rose to the knee in an effort to conserve fabric. Buttons, cuffs, pockets and decorative details like ruffles and lace were used sparingly. Women wore shorter, boxy jackets for a V-shaped silhouette reminiscent of military uniforms. Even Hollywood traded elaborate costumes for simplified designs, a move many clai

Buy half sarees online and look like the splendid diva in them!!

Online shopping half sarees will help you to get some of the hottest picks of this season. Half sarees are highly trendy this season and is the first choice of women when they are indulged to wear sarees. Half sarees are hence some of the most feminine sarees out there. The latest trends in half sarees are as follows-   Pop colours are considered very fashionable this summer. Wear attractive neons in pinks and blues and greens when you decide to buy half sarees. The pallu is in the neon colours which makes the entire saree very attractive. Dual toned half sarees are also slowly making its way in the fashion charts. Dual toned half sarees have the entire pallu in the different shade of the same hue as that of the saree. This trend is usually followed with the water coloured sarees. Half sarees with the pallu of entirely as different material and design is old but gold. These sarees are still highly popular due to their innovativeness. Embroidered pallu of the half saree

Six hacks to looking like a celeb

From all grey to culottes and pleated mini skirts, here’s our round up of the best-dressed celebs this week.     Lesson #1: Thigh-high   slits   are slimming Body-con dresses can be risqué on a voluptuous figure. But you can trust   Sonakshi Sinha   to pick an option to rocks her curves. The actor opted for an all-navy dress featuring a zipper right down the center and a thigh-high slit. The break in the outfit stops her from looking too robust. So chic! Shop:   Mirage By Parul Bhargava nude solid dress,   ₹ 35500 Lesson #2: Pleated mini skirts are back We’re just going to say it – we’re jealous of   Taylor Swift . It’s not fair that someone can look this adorable all the time? The singer picked a   monochrome   crop top and paired it with polka dot mini skirt to keep the look young and girly. She added a statement handbag that included a massive heart shaped print – we love! Shop:   Zalora black tops,   ₹ 1899; s.Oliver white skirt,   ₹ 1500 Lesson #3:  Culottes  for the ni

Top Ten Fashion Trends From the 1940's

World War II impacted virtually every aspect of American life and fashion was no exception. In 1942, the United States imposed a rationing system similar to the one Great Britain had implemented the previous year, limiting, among other things, the amount of fabric that could be used in a single garment. Materials including wool, silk, leather and a fledgling DuPont Corp. invention called nylon were diverted for use in uniforms, parachutes, shoelaces and even bomber noses. Jackets could be no more than 25 inches in length, pants no more than 19 inches in circumference at the hem, belts no more than two inches wide and heels no more than an inch in height. Hemlines rose to the knee in an effort to conserve fabric. Buttons, cuffs, pockets and decorative details like ruffles and lace were used sparingly. Women wore shorter, boxy jackets for a V-shaped silhouette reminiscent of military uniforms. Even Hollywood traded elaborate costumes for simplified designs, a move many cla

A British View of Oscars Fashion

Photo Eddie Redmayne and Hannah Bagshawe; Felicity Jones; Benedict Cumberbatch and Sophie Hunter. Credit Noel West for The New York Times Photo Meryl Streep and Cate Blanchett. Credit Noel West for The New York Times At the London shows Monday morning, the crowd, some looking bleary-eyed and sleep-deprived, rehashed the Oscars , which ended about 5 a.m. local time. There was palpable excitement about two key British wins, Eddie Redmayne for best actor and “The Imitation Game” for best adapted screenplay (though the actual winner, the writer Graham Moore, is American). But mostly there were grumbles about the fashion , how boring and safe it was (though Marion Cotillar

Burberry Hosts Starry Show at London Fashion Week

London Fashion Week rolled out the big guns Monday, with British design powerhouse Burberry hosting the glitziest catwalk show of the season. Hunter, the maker of the classic Wellington boots, evoked wild Scottish countryside with indoor waterfalls, while Christopher Kane seduced with clothes featuring nude life drawings. Here are some highlights from Day 4: ——— FASHIONABLY LATE - OR NOT? The fashion industry is notorious for its lax timekeeping - a half-hour delay is normal - but unusually strict show times at Burberry meant that one very late guest almost didn't get to see the show. Supermodel Naomi Campbell , sporting a fluffy white fur coat and dark glasses, arrived well after the catwalk display began and had to push through the crowds to get to her seat in the front. She didn't seem fazed, though, settling quickly down next to celebrity photographer Mario Testino. Fellow guests swiftly whipped out their smartphones to photograph Campbell, though on

10 Cute Outfit Ideas for Every Type of Concert

Angela Pham/BFAnyc.com Whether you’re a Bonnaroo gal or the sweet tunes of Sam Smith’s arena tour is more your speed, we’ve got the outfit for you. After all, when it comes to concert-going, a genre-appropriate look is almost as important as the music (well, for us, at least). Of course there are a few factors to consider: You need to be able to dance, possibly hoof it long distances and, if the concert is outdoors, brave the elements. To help, we’ve compiled ten looks of some of our favorite celebs. Get ready to rock out in style! Click through to see and shop ten concert-ready outfits! Start Gallery

11 Valentine’s Day email creatives from the fashion industry

Valentine’s Day is on Saturday but most retailers have been gearing up to it for several weeks. I received my first Valentine’s promotional email on January 19, close to a month before the day itself. The culprit was Saks Fifth Avenue, which sent two further Valentine’s Day emails before February 1. It wasn’t alone though. Eight other fashion retailers have also sent me messages aimed at giving me inspiration for romantic gifts. To find out what’s going on here’s a look at the different email creatives. And to be clear, I have an inbox set up that just receives newsletters from around 20 US and UK fashion retailers, which is where these are taken from. For more on this topic, read our posts on how fashion ecommerce brands use email marketing or download our Email Marketing Industry Census. Saks Fifth Avenue Saks has been the most eager retailer in terms of email marketing and has also setup its own Valentine’s Day gift guide. We commonly see this type of gift se

11 things we learned about achieving a zero-waste fashion industry

Our panel of experts took questions on tackling waste in the fashion industry. From revamped supply chains to recycling jeans and rethinking dyes, here’s what we discovered Fashion is ever evolving, but just how the industry will look 10 years from now is uncertain. Photograph: Alamy 1. A globalised fashion industry helps collect unwanted clothing Unwanted garments tossed into clothing bins have traditionally faced an ignominious future as filler material for insulation or stuffing for toys. But the globalisation of the fashion industry is giving our old clothes a second chance. Lewis Perkins from the Cradle to Cradle Products Innovation Institute says that a wide international network of facilities and mills producing clothing for global consumption also means the fashion industry has greater ability to move reclaimed textiles to partners who are able to turn those fibers, yarns and fabrics back into new material. Perkins predicts the growth